Coke (KO) – Coffee Break! – The legendary beverage maker has agreed in earnest to purchase British coffee maker, Costa for a $5.1 Billion price tag. The chain has over 4K outlets as Coke looks to further diversify as trends continue to diminish over their core product line. Costa’s popular Georgia brand is also distributed widely throughout Asia as the battle of the brew continues. Shares of KO are trading modestly higher pre-market with new rival Starbucks (SBUX) down nearly 2% off the initial reaction.
Forex and stock traders are looking for the consistently wrong investor, trader and take the opposite position. This will obviously lead to winning trades for them. All traders have read trading books that point out that increasing volume is good for the continuation of the trend. Many new stock traders will try and fight the trend.
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